Chadwick-BaRoss Sweeps Two Awards at the 2025 Volvo Marketing Summit
~ Wins Best Multichannel Marketing Campaign for “Be Unstoppable with Volvo and Chadwick-BaRoss” and Best First Social Media Photo Uploader ~
Chicago, Illinois – [23 June, 2025] : Chadwick-BaRoss was recognized with two prestigious awards at the recently held 2025 Volvo Marketing Summit in Chicago: Best Multichannel Marketing Campaign for its “Be Unstoppable with Volvo and Chadwick-BaRoss” initiative, and the “Best First” award in recognition of its standout use of the Tint platform through an engaging Social Media Photo Uploader Tool. These honors celebrate Chadwick-BaRoss’s innovative marketing strategy and its inventive approach to customer engagement through real-world content and cross-platform storytelling.
Left: Katie Barrett, Marketing Services Manager for Chadwick-BaRoss and Volvo Dealer Advisory Council member (center) with Holly Neil, Head of Dealer Marketing North America for Volvo Construction Equipment (right), and Dave Foster, Head of Marketing and Communications for Volvo Construction Equipment (left)
Right: Jordan Grochot, Social Media Manager for Chadwick-BaRoss.
The awards were presented by Holly Neil, Head of Dealer Marketing North America for Volvo Construction Equipment, who praised the campaign’s innovative integrated marketing approach. She said, “Chadwick-BaRoss demonstrated an innovative way to promote and sell aftermarket services, a category where most dealers struggle. Additionally, this campaign epitomized the results that can come from aligning your sales and marketing teams, which was an important focus for this year’s summit.”
The campaign featured an integrated lead generation strategy designed to re-engage customers in an acquired territory where Chadwick-BaRoss has no physical presence. Users were targeted via direct mail, digital ads, social media and email and encouraged to download an educational guide featuring aftermarket services available from Volvo and Chadwick-BaRoss. “We know that an aftermarket parts, service or customer support purchase is a perceived lower risk than buying an expensive piece of equipment from a dealer you don’t know. So the strategy here was to get our foot in the door with a lower value transaction, build trust and nurture the relationship further, said Katie Barrett, Marketing Services Manager for Chadwick-BaRoss and Volvo Dealer Advisory Council member. “With the collaboration of our aftermarket product support team, we were able to identify the offerings available on Volvo machines and educate known fleet owners on the unique tools they may not have known were available to them through their dealer.”
“Marketing leads in our industry take a long time to nurture and close, but we are confident that the groundwork we’ve laid with this campaign will support our efforts to expand into this territory in the future,” said Steve Bodtmann, Corporate Product Support Manager at Chadwick-BaRoss.
Chadwick-BaRoss also received the “Best First” award, recognizing its innovative use of the Tint platform through a dynamic Social Media Photo Uploader Tool. The tool was used to collect authentic, on-the-job photos from both customers and employees, helping bring real-world stories into the company’s digital marketing efforts. To drive participation, Chadwick-BaRoss placed QR codes directly on its machines and distributed counter cards at all branch parts counters, making it easy for users to access and engage with the tool. “User-generated content lets us show the real impact our customers make every day—and there’s nothing more powerful than that,” said Jordan Grochot, Social Media Manager for Chadwick-BaRoss. “Tint helped us turn everyday job site moments into a community-driven story that reflects the pride and grit of the people behind the machines.”
Winners at the Volvo Marketing Summit 2025: Katie Barrett of Chadwick-BaRoss with fellow award recipients celebrating excellence in dealer marketing.
The Volvo Dealer Marketing Summit, held each year by Volvo Construction Equipment, brings together sales and marketing teams from across North America to share ideas, learn from each other, and celebrate standout work. This year’s theme, "Sync to Swim," highlighted the power of marketing and sales working together as one team with shared goals and a clear vision for growth. Chadwick-BaRoss is the exclusive Volvo construction equipment dealer throughout several regions in New England, with stores across Maine, New Hampshire, Rhode Island and Massachusetts.
About Chadwick-BaRoss
Chadwick-BaRoss has been a trusted equipment dealer in New England for nearly a century, backed by deep industry expertise.The company is dedicated to delivering top-quality heavy equipment and services for the construction, forestry, municipal, landscaping and materials handling industries. Upholding its tagline, "Be Unstoppable," the company remains dedicated to leveraging its vast experience to provide innovative solutions that help its customers thrive.