The 40-acre Volvo CE Customer Center is a state-of-the-art facility designed to combine sales and operator training with customer and company dealer visits, as well as large-scale events such as the industry-acclaimed Volvo Days. It includes a 20,000 ft² (1,858 m²) Customer Event Facility for the company’s dealers and customers. A new equipment demonstration area replicates actual job sites, helping to accurately demonstrate real world equipment performance. The Customer Center will also house a new brand shop and Heritage Hall, highlighting Volvo’s history. It will also house the Road Institute for customer training in the near future.

An important feature is a demonstration area where customers get firsthand experience of the features, benefits and advantages of Volvo construction equipment. Customers can get hands-on understanding of more than 70 different models to truly experience the machines’ capabilities. Segment areas will be designed to not only highlight the company’s most popular GPPE, Utility and Road Machinery products, but also specialty machines like Volvo CE’s innovative pipelayers and high-reach demolition excavators. The segment areas will also include: 

Gravel and dirt mounds for excavation 
A challenging 1.5-mile test track with steep grades 
A purpose-built ground structure to demonstrate our industry leading articulated haulers 
A replica quarry application for our powerful L350 wheel loader